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Digital Marketing
Media plan and media buy for B2C and B2B
Online channel: content co-op with media to post editorial on media's Facebook page, YouTube ads, banner ads on newspapers's website and mobile app
Offline channel: MTR advertising, bus shelter ad, outdoor billboard, radio spot, newspaper, magazine
Digital Marketing Skills
Google Ads
SEM
GDN-Display ads
CTR increased from 0.02% to 0.06% compared with the previous display ad campaign
GDN-Responsive ads
CTR increased from 0.06% to 0.89% compared with display ad
Facebook Instagram Content and Ad Management
Project Management
1. Planning
communicating between the external and internal team for content plan or other digital marketing campaign
2. Execution
executing digital marketing campaigns (e.g. Facebook Ad, Google Ads) and influencer campaign
3. Monitoring and Optimization
ensuring the project is delivered on time and preparing post campaign report for optimization
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